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AI Made Content Cheap. It Also Made Brands Fragile. In 2026, content is no longer scarce. AI has reduced the cost of production to near zero. Teams can generate: 30 social posts in an afternoon 10 campaign variations overnight Entire landing pages in minutes But something else has happened. Brand coherence has quietly collapsed. Tone shifts between platforms.Campaigns contradict each other.Marketing teams react instead of lead. This is not a content problem. It is a narrativ